Luxury Brand Extension Analysis in case of BVLGARI Hotel and Resort

Luxury Brand Extension Analysis in case of BVLGARI Hotel and Resort

1.Write the case study of luxury brand base on my attached files ;Proforma Bulgari Hotel Brand Extention and Hotel Brand Extension.
Following this link http://www.scribd.com/doc/85235791/Jung-2010-How-the-fashion-brand-“Bulgari”-affects-customer-relationships-HTMi which is
a dissertation in brand extension in Bvlgari case.

2.You have to create one conceptual frame work to study.
My professor website is http://www.pauravshukla.com/. He is the expert on Luxury brand please study this site before you write it.
I attached the primary journals ;Drivers of Brand Extension Success What Really Matters for Luxury Brands,The anatomy of the luxury and Paurav Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions theses should be used to write.
Please use reference from the last data of Euromonitor in attached files to mentioned in company background.

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