Management
Managing Creativity and Innovation
The aim of the individual written assignment is for students to demonstrate their understanding and knowledge of managing creativity (and innovation) by identifying a real life organisation in the creative industries and analysing the way they foster and manage creativity (and innovation).The individual assignment requires students to identify a suitable organisation in a creative industries context that can form the basis of their evaluative study.
Examples can include recent creative businesses/projects or more established firms.
This assignment will involve a mix of secondary research to establish the context in which the organisation operates and appropriate primary research: observation, interview(s) with individuals directly involved in the organisation or participation.The student’s critical evaluation of the organisation chosen should consider the following key areas:1. To what extent the creative organisation/project has been dependent upon the ‘special’ skills, attributes and behaviours of one individual?
2. To what extent the creative organisation/ project has been dependent upon teamwork and ‘co-creation’?
3. Were entrepreneurial management behaviours (alertness to opportunity; networking; decision-making; resource leveraging; risk-taking) employed in the process? How?
4. What are the organisational barriers to i) creativity and ii) innovation?
5. What other contextual factors (beyond the power of the organisation itself to control) influenced the outcome?
6. How successful is the organisation/project, judged against the initial organisational objectives?
7. What would be done differently if the experience had to be repeated?
8. What major lessons can be learned from this case in terms of managing creativity and innovation?
This is important – the eight points listed above must all be coveredwithin your 3000 word report. You must also provide an adequate theoretical basis and draw upon authors, articles and journals throughout your report.
Word limit: 3,000 words (excluding appendices).
Refrences:Andriopoulos, C., & Dawson, P., (2009), Managing Change, Creativity & Innovation, Sage, London
Please read chapter 9 – Culture, Enabling & Constraining Creative Processes at Work and Chapter 10 – The Organisation: Managing Processes of Change
Henry, J., (2012), Creative Management and Development, 3rd Edition, Sage, London
Please read Section F — Perception
Mayle, D., (2010), Managing Innovation and Change, 3rd Edition, Sage, London
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