Expanding Overseas: ECN 9
Project description
You are the CEO of a Saudi Arabian company that is seeking to expand to foreign markets and establish itself as a global
powerhouse. You are aware that there a number of strategies available to you, but how do you choose?
Explain and describe one type of business that might be most successful using an export-based strategy, and one type of
business that might be most successful using equity investment overseas. Explain why each business would be successful using
the given strategy.