1-Read the chapter and then answer the following questions:
Describe the eight unique features of e-commerce.
Explain the seven Internet business models in detail.
Explain six e-commerce revenue models in detail.
2-Read case study “Cultivating Customers the Social Way” on page 365. Then answer the following questions:
Assess the people, organization, and technology issues for using social media to engage with customers.
What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
Should all companies use Facebook and Twitter for customer service and marketing? Why or why not? What kinds of companies are best suited to use
these platforms?.
3- Watch the video cases in Chapter 10 folder on the blackboard. Select one case and answer three questions from the list of Case Questions in
that case.
Video Case 2: Etsy: A Marketplace and a Community
Summary: Etsy is an online marketplace for handmade items and art and craft supplies and strives to build a sense of community among buyers and
sellers.
Video URL: http://www.youtube.com/watch?v=0hCSdmpdJuE
Case Questions:
What is Etsy’s business model and revenue model?
How does Etsy’s Brooklyn headquarters depicted in the video reflect the culture and values of the company?
How important is “community” at Etsy? Visit Etsy’s Web site and describe all of its community-building features.
—– the book: Essentials of Management Information Systems, by Kenneth Laudon and Jane Laudon, 11th edition, Pearson, 2015, ISBN10 0-13-
357684-1, ISBN13: 978-0-13-357684-9. (please number the answers)
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