This assignment will require the students to develop a promotional plan for a given, or created, product or service for a given market, domestic or international, and must show how an understanding of consumer behaviour has influenced strategic decision-making. The students are expected to be creative and innovative in the conception and delivery of this plan. They may also develop a plan for a totally new product, service or business.
Aim:
Demonstrate a critical understanding of the key concepts and strategies of Consumer Behaviour, be able to create an appropriate promotional plan for a product, service or business, and develop effective presentations skills.’
Structure:
Introduction:
+ explain campaign and company/ product.
+ the objective of advertising.
+ target market
Influences:
+cultural
+social(group)
+personal(demographic)
+ psychological (motivation)
Information search: (product specifics)
+ consider is citerias: > strategy
+placement of advertising
+ethical marketing
Conclusion