Reading to be use to answer the question:
• International Business (Flatworld Knowledge eBook)
• Chapter 5: Competing Effectively through Global Marketing
• Constantinides, E. E. (2006). The marketing mix revisited: Towards the 21st century marketing. Journal of Marketing Management, 22(3/4), 407-438. 32 pages.
• Costa, M. (2010). Beware the culture gap on global growth trail. (cover story). Marketing Week (01419285), 33(41), 20-24. 5 pages.
• Alexander, S. (2001). Learn the politics of going global. Computerworld, 35(1), S8. 3 pages.
• Douglas, S., & Craig, C. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), 82-101. doi:10.1509/jimk.19.1.82 20 pages.
• Keillor, B. D., Kohut, J., Walsh, D. M., & Hausknecht, D. (2011). Global product strategy: A longitudinal multi-country product attribute study. Marketing Management Journal, 21(1), 124-139. 16 pages.
• Ford, J. B., Mueller, B., & Taylor, C. R. (2011). The tension between strategy and execution: Challenges for international advertising research. Journal of Advertising Research, 51, 27-44. 10 pages.
Lecture and video can be useful to answer the question:
Lectures
• The Four P‟s as applied to global marketing
Videos
• Cross cultural blunders [Web]. (2012). Retrieved from http://youtu.be/iE0r_LPLrb4
• The social media revolution 2012 [Web]. (2011). Retrieved from http://youtu.be/0eUeL3n7fDs
—————-
##Please answer the below question:##
Q:Reflecting back on branding errors in the global arena, and the wide use of social media, discuss best practices and avoiding pitfalls when using these technological tools. Choose a product to discuss, and pinpoint cultural errors that must be avoided in particular countries. Support your answers with examples from the assigned reading, lectures and at least 1 credible, high-quality source of outside research.
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!