Management

You are a team of strategy analysts working with a large Australian consulting company. Your company specialises in assisting Australian companies plan their expansion into global markets. Your current client i.e. the Lion Group requires you and your team to provide a comprehensive report with workable recommendations based on your analysis of the client company from an industry based view, a resource based view and an institution based view. Lion group is in the food and beverage including alcohol beverage industry. While making recommendations your team has to answer the overarching question for your client: “How will my client enter China leveraging its resources and position itself within that market as a leading player taking into account all institutional pros and cons?” In answering this question you will need to decide and justify the pathway that your team recommends. The essence of your report lies in recommendations that will ensure successful implementation of strategies (both long term and short term), financial success, market success (such as major market share) and global citizenship performance.