Your task is to undertake strategic planning for your own organisation or for an organisation you are familiar with in your country or region.
Locate the vision statement, mission statement, statement of values and formal objectives of your chosen organisation. Not all organisations have a statement of values; if that is the case, you can do without the statement of values. Not all organisations have formal objectives; if that is the case, you will be required to develop some appropriate objectives as part of the assignment.
Write a report in which you:
Briefly describe the organisation and its industry.
Identify the vision statement, mission statement and statement of values; explain their appropriateness for the organisation; suggest potential improvements.
Identify objectives; analyse their appropriateness for the organisation; suggest potential improvements.
Undertake an internal analysis of the organisation and an analysis of its external environment, using appropriate strategic management tools.
Develop an appropriate strategy for the organisation. Make sure you explain why the strategy is relevant and how it relates to vision / mission / objectives. Clearly justify your argument.
You do not need to develop implementation processes. But you should mention the critical importance of implementation, execution and evaluation of the strategies you come up with for this assignment.
Note: In a real world strategic plan it is unlikely that you would use formal referencing. While you might not use referencing in an actual strategic plan, you would definitely source your information from various company/industry reports and from journal articles. In this assignment you are required to make the use of such sources explicit through referencing.
In terms of structure, presentation and style you are normally required to use:
– AIB standard report format; and
– AIB preferred Microsoft Word settings; and
– Harvard style referencing (which includes in-text citations plus a reference list).
These requirements are detailed in the AIB Style Guide.
Reference lists for AIB assignments / projects normally contain the following number of relevant references from different sources: 6-12 (for MBA assignments).
All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles.
Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and also if your assignment word length is beyond the allowed tolerance level.
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