1. Description of the company, the nature of its business and any other relevant facts. – Recommended word length 200
– Purpose of this report
– Description of the company. Who they are?
– The nature of its business. What they do?
– Company focuses. Where they hope to achieve and to be?
– Any other relevant facts
2. Provide a PESTEL analysis of the company
Ensure you include all of the factors; describe the factor and how your company is affected by the factor. – Recommended word length
600
3. Undertake a Porter’s Five Forces Analysis of the company’s competitive environment
Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force. – Recommended
word length 600
4. List a minimum of four strategic recommendations you believe the company could enact to avoid problems you have uncovered from the
Porter’s or PESTEL analysis. – Recommended word length 400
5. Provide a general conclusion of the current state of the company and its operating environment. – Recommended word length 200
External Environment Analysis
– PESTLE (Macro-environment/ General environment)
– Porter’s 5 Forces (Micro-environment/ Industry environment)
– External environment analysis is focuses on factors outside the chosen company (not on company), the trend of these factors, their
forecast implication and their impact on the company as Opportunity or Threat
– and thus, these become the issues which you might like to solve or take advantage of.
– Note that the trend and forecast requires some research evidence to support (particularly the factors and trend which you may have
indicated).
For example, Average spending power of Singapore consumers has been on the rise by 3-5% year-on-year since 2012 (Source of idea).
– It was also reported that the economy of Singapore will continue to maintain between 1-3% in the next 3 years and inflation rate will
be kept constant through numerous intervention by the government (Source of idea).
– Based on the past and future outlook of Singapore, it is reasonable to predict that business in F&B will continue to grow without
much significant decline as consumers spending power remains strong.
– As such, this remains an opportunity for XXX company to stay focus in their business and expand their operations by increasing their
number of outlets in Singapore.
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