Management “Build – A – Bear”
Section One: Describe the company profile (what is “Build – A – Bear”, who is their target market and what is the
mission statement). Please include how many stores they have currently (both domestic and international).
What were comparable sales for 3
rd
quarter? What were year- to – date comparable sales (39 weeks ending September
29, 2012)?
Section Two: Explain the current “retail mix” for Build- A – Bear. Include all 6 components of the retail mix.
Section Three: According to Maxine Clark, Chief Executive Bear, from her third quarter earnings statement, what
are four strategies going forward which build on the foundation for the future of Build – A – Bear.
Section Four: What part of the retail mix is Build- A – Bear looking to improve in 2013? How does this strategy align
with current retail trends (explain)?
Assignment Requirements:
• T he top left hand corner of the first page must have the assignment name, the course number and the course name
(FM 262 – sec#, Contemporary Retail Management), the semester (Spring 2015), your name, the date it is submitted,
and my name (Professor Bae ).
• Pages must be 1.5 spaced, using 10 to 12 size fonts, with page numbers and appropriate sized margins.
• A bibliography or references used during your research must be included in your case study. For your reference in
ANGEL/Learning Modules/FM262 Spring 2015 General Information is a document called “How to Properly Source
a Document”. This format must be followed for all references/sources.
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