The organization can be existing, or a potential new company (you should explain and justify your choice), and your analysis should
provide your chosen organization with an understanding of the click ecosystem within which it operates (or will operate in the case of
a new company). Ensure you ground your work in the relevant available literature, and cite this literature where appropriate within
your report.
Identify and evaluate the following key issues (whichever applicable) relating to e-commerce for an organisation of your own choosing:
Management issues
The organization can be existing, or a potential new company (you should explain and justify your choice), and your analysis should
provide your chosen organization with an understanding of the click ecosystem within which it operates (or will operate in the case of
a new company). Ensure you ground your work in the relevant available literature, and cite this literature where appropriate within
your report.
Key Marking criteria will include:
• Initiative: originality, innovativeness of answer
• Assignment Structure: clarity of aims, objective, structure and presentation
• Quality of Writing: Readability and ability to convey key message(s) concisely
• Quality/Scope of Literature Review: Understanding of established knowledge
• Suitability of Literature: Use of suitable sources, focused to answer key research aims
• Literature Analysis: Quality/level of analytical skill demonstrated
• Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn.
• Understanding: Assignment demonstrates students have understood key topics
• Overall Quality of Assignment
Please note:
• The maximum file size that can be uploaded is 20mb.
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