MANAGING HUMAN CAPITAL AND ENTRENEURSHIP
Order Description
1.Using relevant literature critically analyse this statement and examine the characteristics, traits and qualities an individual needs to become a successful entrepreneur. Use relevant examples.
2.Develop an effective business plan for launching a new product and obtaining financial and managerial support from potential backers. Prepare ten power point slides to explain the key issues.
ASSIGNMENT BRIEF
Attempt both the tasks below:
Task 1- (2000 Words)
According to Deakins, D and Freel,M , 2012, p15 “ A high degree of self-confidence or perceived self-confidence, called self-efficacy has been advocated by some writers as an important concept in entrepreneurship. High self-efficacy in entrepreneurship translates into self-belief in one’s capabilities to mobilize resources, motivate others and produce change (business start-up)”.
Using relevant literature critically analyse this statement and examine the characteristics, traits and qualities an individual needs to become a successful entrepreneur. Use relevant examples.
Please ensure that your assignment follows this structure:
• A table of contents
• A list of figures and/ or list of tables where appropriate
• Introduction -( 10 marks -300 words)
• Literature Review-& Critical Analysis (70 marks -1400 words)
• Conclusions- -( 10 marks -300 words)
• References / Presentation – 10 marks
• Bibliography
• Appendices if appropriate
PLEASE BE SURE TO REFER TO THE BOOK MENTIONED ABOVE TO DO ASSIGNMENT AND OTHER BOOKS FOR LITERATURE REVIEW AND CRITICAL ANALYSIS.
Task 2 – Individual Written Presentation 2000 Words-
Develop an effective business plan for launching a new product and obtaining financial and managerial support from potential backers. Prepare ten power point slides to explain the key issues that you would highlight and emphasise in a presentation of your business concepts including the questions that you would expect from potential investors and your considered answers to them.
THE NEW PRODUCT IN THIS CASE SHOULD BE A POWERFUL HOUSEHOLD CLEANING PRODUCT LOCATED IN ANY PART OF THE WORLD SUITABLE.
the table of content should follow this order:
1. Executive summary
2.0 Description of business
2.1 Mission statement
2.2 vision statement
2.3 Business Description
2.4 Management team
3.0 Marketing plan or strategy
3.1 Target market
3.2 packaging
3.3 price
3.4 place of distribution
4.0 Plan of operations
4.1 product making process
5.0 financial plan
References
Appendix
You are required to identify critical issues that would generate interest.
1. Nature of the business – Should provide the background and history of the business. Also contain the goals as well as the product or services description being proposed. It also discuss the supplier information, agreements and ownership structure and legal considerations. 10 marks- (400 words)
2. Situation Analysis – Should do SWOT analysis, identify potential customer, geographical area, business competitors. 10 marks-( 400 words)
3. Marketing Strategy – Should present the costing and pricing, sales projection, and marketing plan. 10 marks- (400 words)
4. Operations and Human Resources Strategy – Should state what operations strategy will be undertaken. Also include . 10 marks- (400 words)
5. Finances – To include the revenue, expenses, and financial projections. 10 marks- (400 words)
———————————————————————————————————————-MARKING CRITERIA FOR THE TASKS GIVEN
MARK 29 or less 30 – 39 40 – 49 50 – 59 60 – 69 70 +
CONTENT:
Has the question been answered?
Vague, random, unrelated material Some mention of the issue, but a collection of disparate points Barely answers the question – just reproduces what knows about the topic Some looseness/
digressions Well focused Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having read widely
and use of appropriate and up to date material to make a case? No evidence of reading.
No use of theory – not even hinted at implicitly. No evidence of reading.
An implicit hint at some knowledge of theory, etc. No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts. Good reading.
Good range of theories included. Excellent reading.
Well chosen theories.
UNDERSTANDING & SYNTHESIS
Are ideas summarized rather than being reproduced, and are they inter-related with other ideas?
No theory included. Vague assertions/poor explanations. Long winded descriptions of theory.
Some long winded sections.
Some quotations, but stand alone.
Some inter- connections. Good summary of theory.
Good use of quotations that flow with narrative.
Good inter-connections. Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives.
APPLICATION
Does it show appropriate use of theory in a
practical situation? No examples No/limited/
inappropriate examples Few examples Uneven examples Good examples Excellent range of examples.
ANALYSIS
Does it identify the key issues, etc in a given scenario, proposal or argument? Vague assertions about issues. Largely descriptive with no identification and analysis of central issues. Limited insight into issues. Some good observations. Good, detailed analysis. Comprehensive range of issues identified and discussed fully.
EVALUATION & CONCLUSION
Does it critically assess material?
Are there a workable and imaginative solutions? No evaluation. Uncritical acceptance of material. Some evaluation but weak. Little insight. Good interpretation. Some but limited sophistication in argument.
Good critical assessment. Independent thought displayed. Full critical assessment and substantial individual insight.
REFERENCING
Thorough and accurate citation and referencing No referencing No referencing Limited/poor referencing Some inconsistencies in referencing
Appropriate referencing Appropriate referencing
PRESENTATION
Logical and coherent structure to argument and effective presentation
No structure apparent.
Poor presentation.
Poor structure.
Poor presentation. Acceptable, but uneven structure.
Reasonable presentation. Reasonable structure.
Good presentation. Good argument.
Well presented material. Excellent argument.
Very effective presentation format.
6. Recommended Reading & Required Reading
Core Text:
• Armstrong, M. (2009) Armstrong’s Handbook of Human Resource Management Practice (11th ed) Kogan Page
• Hirsch, R., Peters, M and Shepherd, D (2009) Entrepreneurship Erwin Mc Graw-Hill
? Stokes, D. and Wilson, N. (2010) Small Business Management and Entrepreneurship Cengage Learning Business Press; Sixth edition
Recommended reading
• Beard, C and Wilson, J.P. (2006) Experiential Learning, 2nd edition, Kogan Page
• Beardwell, Ian (2007) Human Resource Management: A Contemporary Approach, (5th edn) Prentice Hall
• Boxall, P. and Purcell, J. (2011) Strategy and Human Resource Management 3rd edition, Palgrave
• Bratton, J. and Gold, J. (2007) Human Resource Management: theory and practice, 4th edition, Palgrave
• Brewster, Sparrow, Vernon (2007) International Human Resource Management, Chartered Institute of Personal Development
• Buchanan, D.A. and Huczynski, A.A. (2010) Organizational Behaviour, 7th edition, FT Prentice Hall
• Burnes, R. (2009) Managing Change, 5th edition, FT Prentice Hall
• Cameron, S (2004) The MBA Handbook: Skills for Mastering Management 5th edition, FT Prentice Hall
• Claydon, T. and Beardwell, J. (2007) Human Resource Management a Contemporary Approach, 5th edition, FT Prentice Hall [was Beardwell and Holden]
• Coulter, M (2002) Entrepreneurship in Action Prentice Hall
• Dessler, G (2008) Human Resource Management Prentice Hall
• Harrison, R. (2005) Learning and Development, 4th edition, CIPD
• Henderson, I. (2008), Human Resource Management for MBA Students, London: McGraw-Hill
• Gold, J., Thorpe, R. and Mumford, A. (2010) Leadership and Management Development, 5th edition, CIPD
• Hirsch, R., Peters, M and Shepherd, D (2009) Entrepreneurship Erwin Mc Graw-Hill
• Hughes, R.L., Ginnett, R.C. and Curphy, G.J. (2006) Leadership: enhancing the lessons of experience, International – 5th edition, McGraw-Hill
• Longenecker, J.M., Moore, C.W. and Petty, J. W. (2003) Small Business Management Thompson, South- Western
? Mariotti, S (2003). The Young Entrepreneur’s Guide to Starting and Running a Business. New York, NY: Random House, Inc
• Muller-Camen, M., Croucher, R. and Leigh, S. (2008) Human Resource Management: a case study approach, London: CIPD
• Northouse, P. (2009), Leadership: Theory and Practice, 5 ed., London: Sage
• Pedlar, M., Burgoyne, J. and Boydell, T. (2007) A Manager’s Gide to Self Development, 5th edition, Prentice Hall
• Price, A (2007) Human Resource Management, (3d edn) Thomson Learning
• Routledge, C. and Carmichael, J. (2007) Personal Development and Management Skills, CIPD, London
• Scarborough, N.M. and Zimmerer, T. W. (2005) Effective Small Business Management: an Entrepreneurial Approach Pearson Education; 8 edition
• Sisson, K and Storey, J (2000) Human Resource Management Blackwell
• Stokes, D. and Wilson, N. (2010) Small Business Management and Entrepreneurship Cengage Learning Business Press; Sixth edition
• Thomson A (2001) Changing Patterns of Management Development, Blackwell, Oxford
• Torrington, D., Taylor, S. and Hall, L. (2008) Human Resource Management (7th ed) Financial Times/ Prentice Hall
• Watson, G. and Reissner, S. (eds.) (2010) Developing Skills for Business Leadership, CIPD, London
• Weinstein, K. (2005) Action Learning: a practical guide, Gower.
• Whetton D and Cameron K D. (2007) Developing Management Skills,7th Ed, Pearson Education
Winstanley, D. (2005) Personal Effectiveness, CIPD