Managing in a Multicultural Context

For this assignment, you will need to read the journal articles provided (Bird & Fang, 2009; Chevrier, 2009).

After you have read the articles, complete the following:

The journal articles this week consider, ‘what globalization means for cross cultural management with a special focus on the evolution of our understanding of national culture and cultural change’ (Bird & Fang, p.139).

Explain the concept of national political cultural, as used by Chevrier (2009). In addition, evaluate the usefulness of the concept in designing and selecting specific management practices for a specific location.

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