Managing the supply chain

Case study :
Dell was established at 1983 and has created a business success in 1990s through supply chain innovation. Discuss and critically analyze the key

factors of Dell’s supply chain innovation strategy regarding the theories.

Key points to address:
•Examine the supply chain of Dell.
•Up to now there are several stages of Dell’s supply chain innovation (at least 2), what are Dell’s innovations in those stages and their

implications to supply chain efficiency respectively.
•Apply supply chain concepts and theories to the case, e.g. JIT, Lean, Supply Chain Planning & Control, etc.
•Critically discuss Dell’s innovation to these concepts, e.g. vulnerability to supply chain risks.

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