Market Penetration and Branding

Market Penetration and Branding

No cover page or title.
When it comes to Market Penetration and Branding:
1. Differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.
2. Assume that you have been given the task of developing the branding strategy of Achilles’ new casual shoes for children. Select a brand name for the new product,

and determine the branding strategy that you would use for this product.

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