Market Segmentation
Project instructions:
Choose an Well KNOWN Health Care Organization for my paper. I will copy chapter 14 in Fortenberry Book and send it to you if it is not on the web. Please include some text from book. Instructions below
This week you are to use at least two of the segmentation variables in Chapter 14 in the Fortenberry text and segment the market for a particular product or service at your health care organization. (Use a well-known healthcare organization if you are not currently employed at a healthcare organization now.) Discuss why you chose the segmentation variables you did and discuss the outcome of your analysis. Three pages is a suggested benchmark for the length of this assignment.
Text: Health Care Marketing: Tools and Techniques
Author: John Fortenberry
Publisher: Jones and Bartlett
Ed/Year: Third Ed/2010
ISBN: 9780763763275.
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