Select any organization of your choice.
Carry out a research on the following aspects
and present your findings in the form of a report.
1. The organization’s history and role of marketing in developing successful business organization.
2. Strengths, Weaknesses, Opportunities and Threats faced by the organization (SWOT analysis)
3. The target market it caters to.
4. The product mix and promotional strategies adopted.
5. Forces of the microenvironment of the company.
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