Why iPhones did not diffuse as rapidly among the Taiwanese population
ntroduction:
Inspiration→ mobile device market is going to be fully penetrated in Taiwan by 2016.
– Why people start to buy smartphone
– Why people are using smartphones instead of standard mobile phones?
IPhone 4th generation made a big boom in Taiwan society.
People generally accepted to use smartphones
The definition of smartphones:
– Characteristics
– Features
Smartphone adoption
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