Marketing
Chapter 2 discusses the importance of conducting a SWOT analysis as part of an effective company/marketing strategy. After reading chapter 2, do the following:
Choose a brand starting with one of the first letters assigned to you (see below). For your chosen brand, develop a brief SWOT analysis. The LIM College library resources offer great resources to assist you with this task. For example, Euromonitor International or Hoover’s Online are very useful.
Important: Reference your sources as appropriate. Posts will be checked for plagiarism randomly.
Reply to two students’ SWOT analyses and state to what extent you agree or disagree with their assessment.
Last name starts with the letter…
Choose a brand that starts with the following letter:
A – H
D or G
I – N
J or L
O – Z
P or R
You will be able to read your classmates’ responses once you have posted your own.
Book link: http://www.coursesmart.com/9780133451405/firstsection
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