Marketing
Criterion 1: Overall, does the question response successfully answer the question that is asked? Does the response cover the appropriate content in-depth, and completely, without being redundant?
Criterion 2: Does the response demonstrate a clear and thorough understanding of the course materials covered thus far, as applicable? Is the author able to use course concepts to elucidate nuances?
Criterion 3: Does the response present insight into the question asked, reflecting a depth of thought and consideration? Even if personal narrative is used or a personal position is advocated, does the response use objectivity, scholarship, and reason to make its points, rather than simply author biases?
Criterion 4: Is the response logical and well-argued? Is there a theoretical and/or objective basis or framework for the author’s approach? Are the claims clear, evidence well-articulated, and warrants obvious?
Criterion 5: Overall Writing Quality:
a. The paper flows from general ideas to specific conclusions and/or vice-versa. All sections follow a logical order. Transitions tie together sections as well as individual paragraphs.
b. Ideas are clear, original, and focused. Main idea stands along with details.
c. Sufficient information included. Information clearly relates to the main thesis. It includes several supporting details and/or examples.
d. Provides a clear and compelling thesis
e. Sentences clearly relate to the paragraph’s main idea
f. Paragraphs clearly and effectively relate to and support the thesis.
g. Writer provides examples and quotes that answer the reader’s questions and add depth to the writer’s ideas.
h. The writing/language is clear and concise.
i. There are no (or very few) mistakes in grammar, spelling, and/or punctuation.
j. The writing does not ramble.
k. There are few-to-no errors in APA style.
Note:
a. Length: You should answer all questions. You should be able to answer EACH essay question in about 1.5 to 2 page, double-spaced. DO NOT exceed this length (i.e., 2 pages, double-spaced, for each essay question).
b. Citation and references: Be sure to link your points and proposals to supporting details from the textbook. Drawing these links helps to support your answers and demonstrates your broader critical evaluation of the questions in the context of our overall learning journey. Please cite the textbook using proper APA format. Do you have questions about paraphrasing, quoting, citing sources, or including references? This short video is from a woman who runs a university writing lab. It will take you through APA basics. Check it out at: