Marketing
Toys”R”Us company and other research to write a paper that includes the following:
Complete a gap analysis for Toys”R”Us. You may use the Gap Analysis Framework document (linked in the Resources) as a template. Identify the source of potential channel gaps, assess the types of channel gaps, and recommend ways to close the gaps.
Describe justifications for managerial bounds on channel design.
Identify the impact of a demand gap on the decision to purchase from a vendor.
Explain why it is inappropriate to transplant a channel design from one country to another without modifications.
Determine whether payment terms to a distributor closes a gap and identify the type of gap it might close.
Compile your gap analysis and the rest of your paper into a Word document for submission.
Assignment Requirements
Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 1–3 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.
Length of paper: Write 4–5 double-spaced pages.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.