Marketing
1. What is marketing research? Why is it important?
2. Describe the five steps in the marketing research 7 process.
3. What is the difference between defining a research problem and developing a hypothesis?
4. Describe the different types of approaches to marketing research, and indicate when each should be used.
5. Where are data for marketing research obtained? Give examples of internal and external data.
1 6. What is the difference between probability sampling and nonprobability sampling? In what situation would random sampling be best? Stratified sampling? Quota
sampling?
7. Suggest some ways to encourage respondents to cooperate in mail surveys.
8. [in survey of all homes with listed telephone numbers
is to be conducted. what sampling design should be
used?
9. Describe some marketing problems that could be
solved through information gained from observation.
10. What is a marketing information system. and what
should it provide?
l l. Define a database. What is its purpose. and what does
it include?
12. How cart marketers use online services and the Internet
to obtain information for decision making?
l3. What role do ethics play in marketing research? Why is it important that marketing researchers be ethical?
14. How does marketing research in other countries differ from marketing research in the United States?
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