Coursework Task [40% weighting]
Using a [business] organisation of your choice write a report that explains how the company seeks to deliver customer value and how it seeks to develop customer relationships. The report should have the following sections:
Introduction including background to the organisation
Organisational objectives
Product & Brand portfolio
Pricing strategies
Distribution strategies
Promotional mix
Conclusion, including some informed speculation as to future developments
Guidance:
You will be assessed on the evidence that you have:
Located sufficient information about your chosen organisation
Applied marketing concepts and models to good effect
Demonstrated effective analysis