Marketing

Marketing
project of “Microsoft Surface Pro”
Project description
the name of brand:Microsoft Surface Pro
I. INTRODUCTION:
-Executive Summary.
-Project Background, Why chose, Company Background Info & Strate.
-Company Mission, Values, Objectives
II. PRESENTATION:
-Current Marketing Mix Tm 4 P’s Strat
-Situation (SWOT) Analysis
– Internal – Marketing Mix (S,W)
– External – Environmental Scan (O,T)
-Rank/Key Problems/Opportunities
III. RECOMMENDATION:
– Marketing Alternatives/Evaluation
– Recommended Alternative & Rationale
– Revised Marketing Mix
– Plan of Action/Contingency
IV. CONCLUSION:
– Review Main Ideas, Appropriate Closing Remark.