Complete the following:
Revise your Comparative Channel Design and Analysis course project based on feedback from your peers and instructor, as appropriate.
Submit your final version in the assignment area.
Instructions
Using the company you selected in Unit 6 and that was approved by your instructor, conduct research in order to formulate an analytical
framework for distribution channel design that includes segmentation, positioning, targeting, new channel development, and the improvement
of existing channels. Include the following in your analysis:
Provide the target market, positioning, and branding of the product or products within the company.
Assess of the types and sources of potential gaps in the channel design. Complete a gap analysis for the company.
Map out all of the channel flows of the company and evaluate each. A visual representation and explanation of each member in the
channel flow is required.
Specify possible channel conflicts. Propose resolutions for the channel conflicts within the company.
Evaluate channel power: Do you perceive channel members to have power? If so, explain which type of power to they have and why?
Summarize distribution channel design and implementation issues.
Make recommendations as to how the company can improve marketing channel flows.
Assignment Requirements
Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 4–5 scholarly references should be provided. A reference list and citations are to be formatted according to APA style
and formatting.
Length of paper: Write 10–15 double-spaced pages.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.