Creating a Marketing Plan with building pieces of your Marketing Plan from previous weeks. Assemble the marketing plan putting all the pieces together while adding the “executive summary” which serves as a brief overview of the plan, executive summary two pages long, and is located in the beginning section of the Marketing Plan.
Additional information may also be used/required. Incorporate any feedback received from the instructor when writing this plan final Marketing Plan.
Marketing Plan should include (but is not limited to):
1. Description of your original product or service
2. Description of price vs quality of the product
3. Description of brand information
4. Discussion of your Break Even (BE) point
5. Explanation of your supply chain
6. Discussion on the SWOT analysis
7. Explanation of your focus group study
8. An executive summary.
Combine all required elements for the Marketing Plan (paper). APA format is required, (6th ed., 2nd printing).
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