Marketing

Explain the means-end chain model. Give an example to demonstrate how the process might work.
Include your name, student number, course number, course title and unit number on each page of your writing assignment (this is for your protection in case your materials become separated).
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
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