Marketing
1. Outline your educational plans and career goals and discuss how your proposed plan of graduate
study relates to them. Some areas of discussion might include: Specific attributes of the program at
UD that lead you to believe that this degree is appropriate to help you achieve your professional
objectives. Within the area of study you have selected, are there areas of special interest to you?
2. Getting your message across to prospective customers is a key element of a business plan. Please
critique our effort to market the University of Delaware MBA programs by using specific examples of
where and how you heard about our program (e.g., specific radio station, internet site, publication,
TV station, etc.) and honestly assess how effective that vehicle was in drawing you to apply for
admission. What are some strengths of these marketing efforts and what could be done better? What is
the best way to reach prospective students like you? We are looking for insightful, specific and
brief essays.