Assessment Requirements:
Selection of 2 participants to interview, and justification of their selection. You must select 2 business owners, operators or managers that have agreed to be interviewed by you in relation to your research program. Each business must be different but belong within the same industry – ie: you may choose companies operating within the food industry, or from the clothing industry etc. Each company must be operating as a B2B entity. You must gain their approval with a formal intent to participate document signed by each participant. You must record participant details such as position title, responsibilities, and demographic characteristics (eg: age, gender).
Marking criteria
• identify journal articles, texts, media articles, etc. that are relevant to the research scenario and integrate into a coherent discussion.
• provide evidence of appropriate reading and research
• demonstrate quality and completeness of the critical discussion of the literature
• include references (appropriately acknowledged using the referencing approaches as outlined in the Faculty’s Student Guide) to support your arguments and perspectives
• demonstrate a professional approach to presentation including title page, executive summary, table of contents
• demonstrate a professional standard of expression and use of language