Marketing
Paper instructions:
It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? Suppose that after coding a large number of
questionnaires, the researcher notices that many responses end up in the “Other” category, what might this imply? What could be done to correct it?
Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative hypothesis.
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