Reinartz and Saffert’s (2013) article addresses five determinants of creativity and their effects on sales. The article is available on Blackboard in the Weeks 8-9 folder . Please read the article. First of all, please assess the creativity of the ads. There are three questions in each dimension (see pages 110-111). Some questions may seem redundant and/or vague. Thus, please pick one question that you clearly understand. Using the single question in each dimension, evaluate five dimensions of the ads (note: use averages of the three ads): Very Low, Low, average, high, or Very high.
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