Marketing

Your Marketing Director is interested to know who are Nando’s main
competitors. Analyse Table 2. Explain the structure of the competition
within the fast food market from the table below. Describe the
Duplication of Purchase Law. Also, identify and explain any deviations
from the expected pattern. What are some possible reasons for
deviations? What are the two main implications from the Duplication of
Purchase Law table for any marketing manager?
Table 2: Duplication of Purchase
% who also bought…
Buyers of… Penetration
(%) McDonalds KFC Hungry
Jacks Subway Nando’s
McDonalds 75 – 67 60 47 30
KFC 47 71 – 65 39 39
Hungry Jacks 42 76 66 – 48 31
Subway 43 67 59 56 – 30
Nando’s 23 71 79 64 50 –
Average
Duplication 48 71 68 61 46 32
BCB – Assignment Part B 3
Section 2: Awareness & Salience
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