Marketing Assignment

ASSIGNMENT *1

This is a two part written project that will focus on the marketing aspects of your start up business.
Please submit as one written assignment.

Part 1:

In three to four pages, address the following areas:

Please describe the marketing strategy and then explain how you plan to use marketing strategies to
promote your business.

Include the necessary marketing research you either have done for your business or are planning to
conduct. The costs of these items/activities should also be itemized and included in this section of
the proposal.

Include ongoing costs as well as one-time fees.

Part 2:

In five to six pages, address the following areas:

Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan,
or a combination of both.

Discuss the benefits of market research.

Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.

When you are ready, you may submit your paper to the Assignment Dropbox. *Note, include your name in
the file name of the Assignment.

For help using the Dropbox, click on Academic Tools above then Dropbox Guide.
ID: MT499-04-07-A

ASSIGNMENT * 2

Please watch the technology video listed as Unit 5 Assignment video found in the Webliography tab (at
the top of your course page) before starting your assigned paper.

This assignment focuses on information management.

In a four to five page paper, address the following areas:

Please explain how you will be utilizing technology to make your business more effective and
efficient.