marketing communication

marketing communication

 
Paper instructions:
1. Review and critically evaluate recent Marketing Communications of a product, service or organisation known to you
2. Based on the findings from your analysis, make recommendations for a future Marketing Communications campaign for that product/sevice/organisation. This should include both a timing plan and budget for the proposed activities.
3. Report appendices should include the following:
o Agency brief for creative work for future campaign
o Output of a session working creatively on that brief
o Personal reflection on learnings from engagement with Minerva during course of module (include at least 3 screen grabs of contributions made)
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