Marketing concept Application

Discuss how organisations are using the societal marketing philosophy to remain profitable in a highly competitive global marketplace. Use
only examples of organisations in the shipping and logistics industries to demonstrate your understanding of the concept by focusing on the
impact of their strategies on the company, society and

consumers.

Abstract -the word count

is not included in the 1400. Approx.: 200 words

Introduction

Conclusion

1400 words Double Spaced

15 References-“Harv ard Sage

Refetrencing Style” No Wikipedia-only verifiable references and web links-Reference’s also don’t apply in the word

coun

Societal Marketing Philosophy (Concept) follow the web link to get an

understanding.

http:lfwww.marketing91.comlsocietal-marketing-conceptl

Things to consider

1. The environment the organisation is

operating world-wide?

2. How are they being competitive?

3. Responsible and the companies impact on the public.

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