Marketing design innovation

Task 2: (1000 words / 25%)
Write a critical reflective essay on your journey of discovery through the module, set within the context of the learning outcomes. In particular, describe how the course challenged your

thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed.
this is the Model Lesson:
1. Closer look at customer needs and wants.
2. The role of communication and branding in new product development.
3. The design process and principles of product and service design.
4. Patents, trademarks and intellectual property.
5. Innovation and global trends.
6. Consumerism and commoditization of products and services

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