Guideline for Marketing Design Research Paper
Review Solomon R. Guggenheim Museummarketing materials – online and 2D marketing tools. Write 2-4 (no less than 500 words) pages
describing why the Guggenheim Museum successful and/or unsuccessful as marketing tools. What determines successful and unsuccessful
materials?
Some issues to consider: Does the design identify the brand identity, or confuse it? Is it consistent across all online and digital
platforms, including social media? Is the design user-friendly? How might it be improved upon? Include visuals of your examples if
possible (i.e. a postcard or handout, a photo of the banner, a business card, catalogue, etc).