MARKETING Management Assignment
Individual Management Assignment- Report
? Worth 40%
? 2500words, maximum 2750 words
TOPIC: Aim: Conduct a management analysis of Haigh’s Chocolates
o NOTE- Word count starts from INTRODUCTION to CONCLUSIONS
? Times New Roman 12 point font, double line spacing
? Harvard referencing- 15-20 references expected
o Use academic references-required 75% of academic and 25% of non-academic
references.
https://www.haighschocolates.com.au/
Marking criteria:
? Background, introduction and importance of company to the Australian and
international business landscape: (10%)
o Focus on worldwide Haigh’s Chocolates and funnel it down to Australian base
? Research, analysis and discussion of sustainability related strategies and issues: (40%)
*relate to sustainability practices of Haigh’s Chocolates when you analyse each
o What are/is the relevant theory+ practice+ sustainability
? Role of organisational behaviour at the company (10%)
? Human resource management practices at the company (10%)
? Role of international business at the company (10%)
? Role of technology management at the company (10%)
? Analysis of entrepreneurship and innovation at the company (15%)
Look at history of Haigh’s Chocolates- Look at who is the founder- motivation to
start up the business
Role of innovation
? Future strategies management should engage in (identify 3 major strategies
based on the previous analysis of the company) (25%)
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