(you can also make up some figures which aren’t given in order to complete the equations- as long as they’re realistic). Can you please do these marketing metrics- Cost per impression, click rate, Global Reach frequency, gross rating point, target rating point, daily spend, cost per click, abandonment rate, CPM, Customer lifetime value, return on investment, promotion profitability, and any other marketing metric you think it suitable. For this section (Question 2) I’m looking for maximum 400 words. – so briefly explain the metrics and why they’re relevant and how they’re calculated. The question is below.
2. Discuss which key metrics could be used by BHF to assess the effectiveness of its digital communications methods. Ensure sufficient justification and academic underpinning is incorporated into your response. (20 marks) – 400 words
3a. Prepare a dashboard of marketing metrics analysis output. This should show a visual/graphical/numerical representation of the key metrics you have used. The purpose of this is to visually illustrate and prioritize the key findings on digital communications effectiveness. – Please put the above metrics into graphs for me, have attached an image to show you what type of structure i’m after.
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