We are writing a paper about the company “created”.
My part includes writing about 4 P’s of Marketing and Expected Revenue and Expected Expenses.
Here are the details.
Company specializes in high end, high quality, gym equipment, that is compact machine made out of carbon fiber and can be integrated with a mobile app and there is also docking station to which phone can be connected.
For 4 P’s
Price: Machine will cost $10,999. App subscription will have $99 annual fee. ($4,000 profit margin per unit)
Promotion: Mostly online Ads, which includes Facebook Ads, Google Ads, Pinterest Ads, also page in Men’s Health Magazine, and stands in the malls where people can test the equipment out.
Placement: High end gym equipment