Marketing Plan
Paper instructions:
Use the Internet or Library to familiarize yourself with an industry and then create a fictional start-up
company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an
existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets
the U.S. market). You will create a marketing plan for your start-up company.