Marketing plan: Charlie Juice
Situational Analysis
• Use strategies learnt in class to help you identify either an opportunity or problem (supported by research, either primary or secondary).
• Make sure that you are clear in identifying current situation and where you want to move to in the future i.e. what is your growth strategy, what opportunity do you see?
• RESEARCH! What applications exist, what are in development?
• Use PESTLE and porter’s 5 forces.
Objectives: Corporate & Marketing Objectives
• Specific, Measureable, Attainable, Realistic, Timely
Segmentation and Target Market
• Several segments identified and consumer behaviour/ decision making knowledge.
• Use of demographics, geographics, psychographics, behavioural (benefits sought, usage rate)
• Justification for chosen target (attractiveness of segments – Substantial, Measureable, Accessible, Responsive)
• Target Market Strategy (Undifferentiated, Concentrated, Multi-segment, One-on-One)
• Competitive alternatives for the use of your product
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂