Marketing Plan format for Adidas MiCoach Smart Run

Project description
complete the following for

Adidas MiCoach Smart Run

Budget – chart form include dollar amount and contribution as a percentage

Marketing Communications YR – 1 % contribution
– Advertising $ %
Print
Broadcast media
Outdoor
– Consumer Promotion $
– Internet & website $
– Collateral $
– Public Relations & Publicity $
– Events $
Channels (or Direct Selling)
– Communications & training $
– Promotions & incentives $
– Commissions & bonuses $
G & A Expenses
– Postage, Phone, Computers $
– T & E $__________ _____
Total $__________ 100%

***Answer this for Adidas MiCoach Smart Run

1. Control/monitor
a. Feedback mechanism to monitor progress
b. Evaluation process
c. Performance objectives (quantifiable elements)
1) Profit margin
2) Market share
3) Promotional effectiveness
4) Market penetration

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