Marketing Principles / Case study
Task 2. – Case Study
Watch the following video:
and prepare a report addressing the following:
Q1. Show macro and micro environmental factors which influence McDonald’s marketing decisions. AC2.1
Q2. Propose segmentation criteria to be used for products in different markets for McDonald’s. AC2.2
Q3. Choose a targeting strategy for a selected product/service for McDonald’s. AC2.3
Q4. Demonstrate how buyer behaviour affects marketing activities in different buying situations at McDonald’s. AC2.4
Q5. Propose new positioning for a selected product/service at McDonald’s. AC2.5