MUST Read the article attached thoroughly and answer 3 questions below stating a lot of pros/cons for each questions.
Answers in as many bullet points as possible with brief and clear explanations, do not write in paragraphs!
Need pros/cons in detail relate to each question asked.
Needs to be MBA level answers.
Please follow the instruction. Will not accept project if done otherwise. Thank you.
Questions:
i) How does the lead user research method differ from and complement (or compete) with other traditional methods? What are the
Pros/Cons for each theory?
ii) What should the consulting team recommend to Dunlop: the three new product concepts or a new business strategy? What are the
Pros/Cons for each theory?
iii) What industries (or types of industries) would be conducive to using the lead user method? Which wouldn’t? Why? What are the
Pros/Cons for each theory?
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