Marketing within the Global Economy

A. Project question

A major multinational corporation has appointed you as an economic advisor. You are requested to compile a report

regarding the macroeconomic environment in two countries where the firm operates and explain how it might affect the

company’s economic activity.

B. Project specifications

1. You may choose to focus your analysis on any existing multinational firm.
2. The two countries must be chosen from section C below as follows: one country from List 1 and one country from List 2.
3. Your report must include:
a. A brief description of the company.
b. A comparative analysis of all major macroeconomic indicators (see section D below, excluding 5 and 7) for the two

countries and their overall impact on firm’s economic activity.
c. An analysis of the market structure in which your company operates for the two countries.
d. An analysis of the monetary and fiscal policy for the two countries and their impact on the firm’s economic activity.
e. An analysis of the foreign trade policy (international trade agreements) for the two countries and its impact on

firm’s economic activity.

C. Country Lists

List 1

Germany
France
United Kingdom
United States
Japan

List 2

China
India
Brazil
Russia
Mexico

D. Macroeconomic indicators to be analyzed (the last available 10 years):
1. GDP growth rate
2. GDP per capita at constant prices
3. Inflation rate
4. Unemployment rate
5. Interest rates (Monetary Policy Rate)
6. General government balances (% of GDP)
7. Balance of Payments (% of GDP)
8. Exchange rates (national currency/USD OR National Currency/Euro)

E. Project 1 Submission Guidelines

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• Length: 2,500 words, +/- 10% (excluding tables, graphs, footnotes and references)
• Presentation: Arial 12 fonts, 1 ½ spacing, justified text
• References: A minimum of 20 references using Harvard Referencing System (textbooks, official data and information

sources)
F. Marking criteria and weights

CRITERIA WEIGHTS

Brief description of the company and analysis of the market structure in which the company operates for the two countries

20%
Data collection, comparative analysis of major macroeconomic indicators and impact on firm’s economic activity 25%
Analysis of the monetary, fiscal and foreign trade policy for the two countries and their impact on firm’s economic

activity 40%
Report structure, presentation and references 15%
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