material conditions of production

Task:
Complete a 1500 word essay discussing the analysis of a music video of your choice. You should incorporate the theories and concepts you have studied over the course of the whole year. You must choose two theories/concepts from each of the lists below to construct your discussion. You should write formally about the video chosen.
You MUST write the title of the song and artist of the video at the top of the beginning of your essay
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List One – Music Cultures:
– Genre ‘rules’ and conventions – How the videos operate socially and ideologically – The videos’ relationship to the ‘material conditions of production’ – Visual signifiers – how the videos operate semiotically – Notions of ‘authenticity’ – Class imagery – Feminist ideologies – Representations of ethnicity
List Two – Marketing Principles:
– Consumer needs related to video consumption
– The Core customer and marketplace concepts
– Music video marketing management orientations
– The principles of the music marketing concept and music video production
– The anatomy of a music video product
– The promotional mix of the music videos’
– The marketing mix of music videos’
– The service nature of the music video entertainment product
Assessment Criteria
General:
This assignment essay accounts for 20% of the overall module assessment.
This essay should be up to 1500 words in length
Specific:
Task:
Music video analysis through the critical integration of two concepts and theories from both ‘Music Cultures’ and ‘Marketing Principles’ list. (100 marks)
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Referencing Requirements:
Franco Fabri genre rules
Frith Simon
Negus, K
Longhurst, B
Foxal and Goldsmith
Borden, marketing mix
4Ps by McCarthy
Lauternorn 1990
Kotler