McDonald’s Corporate Strategy

McDonald’s Corporate Strategy

Read the Assurance of Learning Exercise 8A and 8B on page 282 of the textbook. Prepare a product positioning map, and perform the EPS/EBIT calculations given in 8B.
Discuss, in a two-page APA formatted paper:
*How the product positioning is aligned with McDonald’s corporate strategy.
* Identify potential gaps in the product line or weaknesses in positioning. *Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.