MBA 665 Final Project Milestone One Guidelines and Rubric
Overview: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone One, you will submit a topic
selection short paper. Key to your success is providing the background to thoroughly address each of the critical elements. The business topic will be the same
one that you created in your MBA 560: Marketing and Strategy course. If the idea has not yet faced some significant government impact, you will need to identify
one or more government impacts that the business idea would be likely to face. See examples in the prompt.
Governments at all levels—federal, state, and municipal—exert a significant influence on business. The impacts of these influences may be negative, such as the
imposition of costly regulations, or they may be positive, such as the provision of financial incentives for the creation of new jobs. Both negative and positive
governmental actions present challenges for businesses: the impact of the action on the business’s “bottom line,” how public opinion will be influenced by the
business’s response to a particular action, and the ethical issues associated with each response, for example.
Prompt: Your short paper should identify and briefly describe the business that you propose to study and describe the government impact that it has faced or
would be likely to confront. Make your case for why the business and government impact you select are appropriate subjects for the final project. If your
instructor believes that your choice will not provide sufficient material for you to achieve success with the final project, you may have to select a different
business and/or government impact.
Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact
of this action on the business. Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and
Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political
challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential
situations or challenges facing your business product, service, or other idea from your business plan. While your area of focus may be different from the possible
topics and situations listed here, these should still give you an idea of the type of situation for which to look.
Topic examples:
The decision of LG Corporation to construct a new corporate headquarters on the Hudson River in New Jersey, in the face of environmental concerns
The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction of the company’s new
Gigafactory
The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts
a more favorable regulatory stance
The federal Occupational Safety and Health Administration’s decision to issue numerous citations to Ashley Furniture
McDonald’s Corporation and the decision by Seattle, Washington to increase the minimum wage in that citySpecifically, the following critical elements must be addressed:
I. Topic Selection:
A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors, as
well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business.
B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation.
Rubric
Guidelines for Submission: Your paper must be submitted as an 2-3 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value
Topic Selection:
Business Profile
Briefly profiles selected business
and industry it occupies, including
market share, competitors,
opportunities, and threats
Profiles selected business and
industry it occupies, including
market share, competitors,
opportunities, and threats, but
response is wordy or vague
Does not profile selected business
and industry it occupies
45
Topic Selection:
Governmental
Action
Accurately analyzes potential
governmental action or political
challenge that will affect business
Analyzes potential governmental
action or political challenge that
will affect business, but with gaps
in accuracy or detail
Does not analyze potential
governmental action or political
challenge that will affect business
45
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%