Media Analysis
Section 1—Media Analysis Attempt only ONE question from this Section. Your answer should be in the form of an essay or other extended response. Your answer should be based on a professionally produced media text you have studied. You should spend approximately 45 minutes on your answer. This section requires you to demonstrate your understanding of the Key Aspects: Narrative, Representation, Audience and Institution. All answers should combine at least two of these Key Aspects. Categories and/or Language may only be used in support of the four named Key Aspects: Narrative, Representation, Audience and Institution. Marks 1. Narrative structure, codes, and conventions are used to attract audiences, create representations and satisfy institutions. In a media text you have studied (a) explain the narrative structure and/or codes and/or conventions and (b) with reference to at least one other Key Aspect, explain how the narrative has been used to attract audiences and/or create representations and/or satisfy institutions. In your answer, you should link Narrative and at least one other Key Aspect. 2. Media representations are constructed to create portrayals of people, places, objects, ideas and events. (a) Explain how representations have been constructed in a media text you have studied. and (b) Explain how these representations have been influenced by one or more from: Narrative, Audience, Institution. In your answer, you should link Representation and at least one other Key Aspect. (40) (40)
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Marks Section 1—Media Analysis (continued) 3. Media texts have been made to attract specific audiences. In a media text you have studied (a) explain how the media text has been made for at least two specific audiences and (b) explain how at least one other Key Aspect has been used to attract these audiences. In your answer, you should link Audience and at least one other Key Aspect. 4. Making a media text is a very complicated process. In a media text you have studied (a) explain how at least two institutional factors have affected this text and (b) explain how at least one other Key Aspect has been affected by these institutional factors. In your answer, you should link Institution and at least one other Key Aspect. (40) (40)
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Section 2—Media Production Attempt only ONE question from this Section. You should spend approximately 45 minutes on your answer. Your answer must be a written explanation and may be supported by, for example, diagrams, storyboard, script layout and any other method of communication you think appropriate. Your knowledge of media production skills and processes is being tested, not your drawing skills. Marks 1. During the media production unit you planned, made and evaluated a media product. This question focuses on the planning/pre-production stage of your production. This stage involved for example: • • • • researching your brief identifying available technology considering institutional constraints making a plan for the content and style of your product. (40)
How did you use Audience and one other Key Aspect to make choices and decisions during this planning/pre-production stage? 2. Tourism is a major contributor to the Scottish economy. VisitScotland, Scotland’s national tourist board, is launching an advertising campaign to attract more visitors to Scotland. In a medium you know well, plan one advertisement for that campaign, aimed at English-speaking tourists who live in America, Canada, New Zealand and Australia. You must be sure to include the following. • • • State the medium you have chosen for the given audience. Indicate the content and style of your advert and give reasons for your choices. Indicate the technical and cultural codes you would use and give reasons for your choices.
Remember to give reasons for your choices from a production point of view by referring to such things as purpose, the specified target audience and/or the meanings you wish to suggest.
(40)
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